Most church campaigns are sold with a picture of the finished campus, and then the congregation walks into phase one and wonders where the rest of it went. A phased master plan deserves a rendering of every phase as a complete place, because the image people carry becomes the standard they judge the building by.
Most church, hotel, and commercial projects need a discretionary approval, which means a room of people will decide how they feel about your building. They will judge what they can picture. Here is what a planning commission actually needs to see, and what an inaccurate rendering costs you after the vote.
