Campaign renderings are usually made before the engineers have placed a single speaker, diffuser, or rooftop unit, and the trees in them are decades old. Here is what an architectural rendering typically leaves out, and how to ask for the honest version before anyone writes a check.
Most church campaigns are sold with a picture of the finished campus, and then the congregation walks into phase one and wonders where the rest of it went. A phased master plan deserves a rendering of every phase as a complete place, because the image people carry becomes the standard they judge the building by.
Most church, hotel, and commercial projects need a discretionary approval, which means a room of people will decide how they feel about your building. They will judge what they can picture. Here is what a planning commission actually needs to see, and what an inaccurate rendering costs you after the vote.
